RAFFANITO
Raffinato means REFINED in Italian. An adjective that defines the process with which the wines are produced and also how they’ll taste during consumption.
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TARGET AUDIENCE
For this wine brand, the target audience will be both male and female between the ages of 29 - 54. Typically drinking wine at least once a week. They are not entry level wine drinkers and have been building up their wine knowledge and taste preference for at least 2 - 5 years. They typically make between $50K - $90K a year and can afford to splurge on more expensive wines but prefer the more casual approach of lower end wines with good flavor and alcohol content. They like to have a glass of wine to wind down after a long day at work or socially drink with friends and family in restaurants and local gatherings.
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