Fior di Sole / Ca' Momi
December 2020 to Present
Developing a portfolio of brands for production within the private label & control brands division. Brand development including designing new wine labels and presentations to pitch to new and prospecting clients. Designing wine bottle mockups and packaging options for new wine brand concepts. Creating and editing private label winery websites. Supporting the Marketing Team with special projects, events & activations as call upon by the supervisor.
Digital Graphic Designer
Cycle Gear/COMOTO - Benicia, CA
April 2015 to December 2020
Supporting all aspects of running the omnichannel (ecommerce and physical store) business by working across multiple teams including merchandising, marketing, design, and product & tech development. Focused on producing digital assets for all of the different digital channels including, but not limited to Social Media, Paid Ads, Ecommerce, and Email. I also produced Motion Graphics for use in Email marketing and Social Media channels. Assist in integrated marketing planning across all digital marketing channels as well as brick and mortar operations. Designing, coding and deploying email marketing campaigns specific to store. Working with local event vendors to ensure coop marketing opportunities are maximized to its fullest potential by presenting a cohesive and holistic approach to design pieces in a wide variety of deliverables.
Senior Graphic Designer
ecoNugenics - Santa Rosa, CA
March 2012 to April 2015
Contributed to the overall brand growth and evolution (Label, brochure/catalog, magazine insert, and other business collateral design); Increased website traffic through a whole site redesign, new ecommerce platform (Magento), revised UX and web presence using banner ads; Relied upon for continued updates and Art Direction for all marketing collateral (digital and print).