Graphic Design / Web Developer
Copper Cane Wines & Spirits
June 2023 to Present
Collaborates and engages with cross-functional teams for consistency in design and effectiveness. Recognized for innovative design solutions, contributing to increased brand awareness and positive user experience. Producing creative design solutions to ensure external brand partners and Copper Cane are represented properly in all marketing. Creating brand design guidelines to ensure our brands are represented at a high standard by our internal and external brand partners.
Meta - TechPubs
May 2022 – March 2023
Provide expert graphic design and web design support for Meta's global data centers, enabling billions of users to stay connected on Meta's family of products. Design visually appealing and impactful presentations, logos, icons, stickers, 3D rendered graphics, posters, infographics, events, and tradeshow displays that effectively communicate Meta's brand messaging and drive engagement. Develop engaging and responsive landing pages for internal web pages, resulting in improved user experience and increased interaction with Meta's internal web content. Create website layouts using standard HTML and CSS practices, resulting in visually appealing and functional web designs that meet user needs and drive user engagement. Collaborate closely with cross-functional teams, including marketing and communications, to ensure consistency and effectiveness of all visual materials. Received positive feedback from stakeholders for innovative design solutions, contributing to increased brand awareness and positive user experience.
Production Designer
Apple
May 2021 – April 2022
Produced high-quality web and mobile graphics and product images for the Apple Online Store (AOS) based on design comps and wireframes, resulting in visually appealing and engaging online shopping experiences for customers. Localized, optimized, and uploaded web and mobile banner promos and images for 20+ Apple Online Store countries worldwide, ensuring consistent and effective visual representation of the Apple brand across global markets and driving increased customer engagement. Provided image support to cross-functional teams including Marketing, Engineering, Design, and Web Developers, contributing to seamless collaboration and successful execution of online marketing campaigns and initiatives. Implemented image best practices for efficient and optimized web and mobile image assets, resulting in improved website performance and faster loading times, enhancing the overall user experience on the Apple Online Store. Received recognition for attention to detail, adherence to brand guidelines, and ability to deliver high-quality graphics within tight deadlines, contributing to the overall success of the Apple Online Store.
Graphic Designer
Fior di Sole / Ca' Momi
December 2020 to April 2021
Developing a portfolio of brands for production within the private label & control brands division. Brand development including designing new wine labels and presentations to pitch to new and prospecting clients. Designing wine bottle mockups and packaging options for new wine brand concepts. Creating and editing private label winery websites. Supporting the Marketing Team with special projects, events & activations as call upon by the supervisor.
Cycle Gear/COMOTO
April 2015 to December 2020
As a highly collaborative professional, I have provided support across all aspects of running the omnichannel (ecommerce and physical store) business. This has involved working closely with various teams including merchandising, marketing, design, and product & tech development to ensure seamless coordination and execution of business operations. I have contributed to integrated marketing planning across all digital marketing channels as well as brick and mortar operations, ensuring a cohesive and effective approach to marketing strategies. In addition, I have designed, coded, and deployed email marketing campaigns tailored to the store, resulting in increased customer engagement and sales. Furthermore, I have successfully worked with local event vendors to maximize coop marketing opportunities by presenting a holistic and cohesive approach to design pieces in a wide variety of deliverables.
Senior Graphic Designer
ecoNugenics
March 2012 to April 2015
As a key contributor to the overall brand growth and evolution, I have been responsible for designing various marketing collateral including labels, brochures/catalogs, magazine inserts, and other business collateral. Through my design expertise, I have ensured consistent branding and messaging, effectively representing the brand identity and value proposition. In addition, I have successfully increased website traffic through a comprehensive site redesign, implementation of a new ecommerce platform (Magento), and revised user experience (UX) and web presence using banner ads, resulting in improved user engagement and conversion rates. Furthermore, I have been relied upon for ongoing updates and Art Direction for all marketing collateral, both digital and print, ensuring consistency and quality in all marketing materials, and supporting the overall marketing efforts of the brand.